Our lab brings your ideas to life
We make drinks. At scale.
Long Life Natural Energy + Functional Beverage
Coffee
RTD, concentrate, functional, plant-based.
Matcha
RTD, shelf-stable, functional, plant-based.
Tea
RTD, cold, functional, plant-based.
Flavoured Milk
RTD, high-hygiene dairy blends.
Protein
RTD, dairy & plant protein drinks.
Fortified Functional Beverage
GLP-1, meal replacement, vitamin & mineral.
Our extracts are our competitive and sensory edge
8 years of R&D has delivered an unparalleled raw materials extraction plant, focused on sensory.
Our Development Process
The New Ground Lab is where we explore new ideas, experiment with unique ingredients, and develop natural energy and functional beverages. Our team brings years of hands-on experience across both the lab bench and the manufacturing floor, backed by an extensive network of industry experts we can call on for complex ingredients and processes.
Initial Conversation
01
Start with a call with one of our product team. We want to understand your idea, your ambition, and where you’re at. You’ll get straight talk on fit, feasibility, and what the journey ahead looks like.
Briefing
02
Together we complete a product brief covering your concept, target markets including export, volume indications, and packaging formats. We assess it against our capabilities, quality standards, and risk profile.
Research
03
A global scan of similar brands and products in market, category trend data, and supporting source material. We also check regulatory requirements and ingredient permissions for every market you’re targeting.
Development
↻
04
Recipe development happens in our Lab. Then the loop: benchtop tasting with you, your feedback, revision, re-taste — repeated until you sign off. A draft product specification is created here, setting trial parameters.
Sourcing
05
Every ingredient in your signed-off formulation confirmed available at commercial quantities. New suppliers are approved through our quality system, and ingredient costs feed the commercial model.
Trial
↻ 04
06
Because we develop and manufacture under one roof, there’s no handover to a third party — your product moves straight from Lab to factory floor. We run a full trial at commercial scale, then review, adjust and re-trial until it’s right.
Packaging
07
Trial results lock the final product specification. Final artwork and packaging design are built from that confirmed spec, with format testing where required. You review and approve artwork before anything prints.
Commercials
08
Final pricing built from the confirmed formulation, packaging, and production parameters. Minimum order quantities, lead times, and supply terms agreed and documented.
Final Compliance & Approval
09
Every label and claim verified against the final spec. Regulatory review completed for all target markets including export. Nutrition panel, ingredient list and technical documentation finalised.
Production Ready
10
Your product is handed into our standard production planning and the first commercial run is scheduled. Launch.
What drives our Lab is insight into human needs and the desire to deliver products that are not only “functional” but undeniably delicious. From idea to shelf, and everything in between.
From idea to shelf.
The team
Barnaby Marshall
Connor Nestor
Ralph Jenner
Jono Wigmore
Matt Clampitt
Finn Beavis
Paulus Kasuma
Sawan Karan
Cole Page
Harrison Te